hiSbe Food is a different kind of supermarket! We’re on a mission to break the mould, by putting customers, suppliers and employees first.

pilot store

We opened the pilot store for our independent supermarket chain in Brighton in December 2013. It’s a social enterprise that exists to do the right thing, as well as make money.

hiSbe sells a large range of fresh food and groceries; all the products that you would expect to get for your weekly shop. We prioritise local products wherever possible and work with the brands and wholesalers that care about creating healthy products for people, about sustainability and about responsible trading.

It’s about supporting the people that do it “how it Should be.”

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fruit & veg

Most supermarkets import huge volumes of fruit and veg all year round. We prioritise local, seasonal and British from producers who work with nature, not against it.
The hiSbe Way
Saving on unnecessary food miles, resources and use of chemicals.
Supporting small local and British producers.
Making the most of what grows in its natural season.
For you this means…
A variety of fresh and naturally tasty produce that’s sourced with people and planet in mind.

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  • dairy-milk
  • dairy

dairy

British dairy farmers are regularly forced to accept unfair prices for their milk. We support responsible brands and small dairy farmers and give them a fair price.
The hiSbe way
Enabling animals to be raised in good living conditions.
Ensuring farmers are not forced to over-milk the animals.
Helping British dairy farmers stay in business.
For you this means…
Nutritious dairy products from healthy animals and happier farmers.

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  • meat

meat

Most of the meat sold in supermarkets comes from factory farms here or abroad. Our meat comes directly from small, responsible family farms in Sussex.
The hiSbe way
Making sure animals are reared in conditions where they can live naturally.
Avoiding growth hormones and unnecessary drugs.
Refusing meat that is dyed or bulked out with water, additives or bits of other animals.
For you this means…
Fresh high-quality meat that looks and tastes how it should.

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  • bread

bread

Our bread is handmade by local bakers in Brighton and Hove and gets delivered to the store fresh every day. We offer gluten free, spelt, sourdough and rye bread, as well as white and wholemeal sliced and whole.

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  • fish

fish

Many supermarkets sell species from overfished stocks and industrial scale fish farms. We only buy fish that are not on the MSC “fish to avoid list” and are completely traceable.
the hiSbe way
Protecting the health of our oceans and the future supply of fish.
Choosing healthy, natural fresh fish that hasn’t been dyed or fed unnecessary chemicals.
Reducing the harmful impact of industrial fishing on the marine environment.
For you this means…
A selection of natural fresh fish that supports healthy seas.

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  • groceries

groceries

Big supermarkets don’t mind selling unhealthy or unethical food, as long as it makes money. We choose products from suppliers who show respect for people‘s health and welfare.
The hiSbe way
Giving exposure to smaller, more responsible brands.
Using wholesalers recognised for their ethical policies or run as worker co-operatives.
Prioritising products made with real ingredients.
For you this means…
A select range of everyday groceries made up of more healthy and ethical options.

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  • dispensers

dispensers

Supermarkets waste thousands of tons of food and packaging every day.
We offer a range of good quality dry food by weight to avoid waste.
The hiSbe way
Reducing the amount of food that is thrown away.
Preventing packaging from going to landfill.
Encouraging people to re-use containers they already have.
For you this means…
A way to buy as little as you need or as much as you want – and save money.

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  • gluten

free-from

We sell many gluten-free, wheat free and dairy free products for people who have food intolerances and, increasingly, for customers who don’t have the allergy issues, but just want to try some of these alternatives because they taste so good!

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  • drinks-beer
  • drinks1

drinks

You’ll find only the more healthy and ethical juices and fizzy drinks brands in our store. Our beers are also responsibly sourced, mostly from local and UK breweries and we have recently brought in our very own hiSbe beer, made by Turners Brewery just 14 miles from the store! For our wines we prioritise organic, fairtrade and sulphur-free brands.

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  • household1

household

We stock cleaning and toiletries brands that are the best in their field for being planet-friendly and responsible.

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  • frozen

frozen

We carry healthier brands of frozen food than you would normally find in the big supermarkets, with products for both meat eaters and vegetarians, including ready meals, fruit and veg, pies, pastry, burgers, sausages, meat and fish.

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  • coffeeBar

coffee bar

We are proud to have partnered with fairtrade and direct trade champions Cafedirect to bring you the hiSbe Coffee Bar! We do a great line in warm welcomes, hot and cold drinks and food made by local producers. When you buy food and drink in the Coffee Bar you’re helping us to keep the prices low on the food in the supermarket.

We do some great grab-and-go food for snack-time and lunch-time in our takeaway Coffee Bar! Our sandwiches, scotch eggs, cous cous pots, cakes, brownies, tarts and flapjacks are all handmade by local suppliers in Brighton and Hove.

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fruitandveg

fruit & veg

dairy-milk

dairy

meat

meat

bread

bread

fish

fish

groceries

groceries

dispensers

dispensers

gluten

free-from

drinks-beer

drinks

household1

household

frozen

frozen

coffeeBar

coffee bar

We’re an independent supermarket that puts people first and is founded on responsible trading practices and ethical sourcing policies; a supermarket that stands up for “how it Should be” in the food industry.

We set up hiSbe Food CIC as a social enterprise (a commercial business with a social purpose) and so we do things very differently to the big supermarkets. So instead of just making food as cheap and profitable as possible for ourselves, we focus on putting all the GOOD food in one place and making that more affordable for the people we serve.

We make good food more affordable in many ways, including working directly with local family-run farms and producers in Sussex and selling fruit, veg and dry goods by weight. We sell packaged food and groceries below the supplier’s recommended retail selling price and people are often pleasantly surprised by our prices, especially where they see we’re beating the big supermarkets.

We opened our first store in December 2013 in Brighton and we call it the pilot store, because our intention is to open more stores where people want them and where we can best serve the community.

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coffee bar

We are proud to have partnered with fairtrade and direct trade champions Cafedirect to bring you the hiSbe Coffee Bar!

We do a great line in hot and cold drinks and some lovely grab-and-go food for snack-time and lunch-time. Our sandwiches, scotch eggs, cous cous pots, cakes, brownies, tarts and flapjacks are all handmade by local suppliers in Brighton and Hove.

When you buy food and drink in the Coffee Bar you’re helping us to keep the prices low on the food in the supermarket.

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pricing & transparency

Every pound that you spend on food & drink is a vote for more of the same!

You can use that money to vote for the food industry that you want to see; for an industry that puts ethical, fair and sustainable food first and for brands and products that do it “how it Should be.” At hiSbe, we show you where your money goes. Because we don’t have to make big profits to make directors and shareholders rich, we commit to paying suppliers and charging customers what’s fair.

That’s our Fair Price Promise and this is what it looks like across some of our top selling products.

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about us

hiSbe is a new independent supermarket that’s standing up for
how it Should be and these are some of the ways we’re different:

hiSbe is a social enterprise on a mission to do what’s right,
not just make money.

that’s how it Should be.

A happy supermarket chain for the 21st century!

hiSbe stands for “how it Should be” and thinks supermarkets should be doing business in a more responsible way. Our purpose is to help make the food industry more fair and sustainable.

That starts with us selling better products from the brands and producers that care. Because what you buy matters; every pound you spend is either a vote for how it is or how it Should be.

When you shop at a hiSbe store you’re using your Shopper Power to vote for a better food industry! We’re not another health-food or whole-foods store though; we sell normal, recognisable products that people on average budgets and everyday diets buy.

We’re about affordable food that is as local, healthy, natural, sustainable, GM and pesticide-free, fairly traded, high welfare, seasonal, minimally packaged, ethically produced and responsibly sourced as possible!

Read more about us in our blog archive

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the hiSbe way

at hiSbe we think that putting happiness first is a route to a more responsible, fair and sustainable food industry.

so we consider the happiness of people, animals and the planet when it comes to sourcing our products.

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go local

for a happy community

Food that’s farmed or produced in your area is freshest and hasn’t had to travel so far.

Where possible and where the quality exists, we choose to source from producers/growers based locally.
Looking to Sussex-based suppliers first helps us provide a boost to the local economy and reduces unnecessary food miles.

It also means working more directly so we know exactly where and how the food has been produced.

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  • large_hiSbeWay_pickseasonal
pick seasonal

for happy growing

Making the most of fruit and vegetables that are in season here means relying less on flying things in from abroad.

Growing foods out of their natural season often creates extra cost and is energy intensive.

We prioritise British produce that’s grown in season so we can bring you nature’s best while still offering great variety from season to season.

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  • large_hiSbeWay_protectnature
protect nature

for a happy planet

Food is naturally more nutritious and healthy when it’s made using soil friendly farming methods that protect and help the earth rather than harming it.

We promote farming practices that protect nature, are GM-free and avoid unnecessary chemicals.

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  • large_hiSbeWay_supportethical
support ethical

for happy farmers

Farmers and producers here and abroad need to get a fair deal and make a dignified living.

We consider the people behind the products when sourcing, we work directly with farmers and producers where possible and support fairer supply chains and fairly traded products.

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  • large_hiSbeWay_thinkwelfare
think welfare

for happy animals

Intensive factory farming produces cheap meat and dairy products with big knock on costs to the environment, animal welfare and our own health.

We source from local farms that prioritise welfare, don’t feed their animals growth hormones and unecessary antibiotics and don’t put their products through extra processing to bulk them out or alter appearance.

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  • large_hiSbeWay_savefish
save fish

for happy seas

Certain fish stocks have been so intensively fished that they are becoming extinct, other types are discarded (thrown back in the sea dead) in their millions.

We ensure that our fish is sourced from sustainably managed stocks, is caught in a way that causes minimal damage to the marine environment and reduces the impact of discards.

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  • large_hiSbeWay_considerwaste
consider waste

for a happy environment

In the UK we throw away a third of the food we buy and so much packaging that we’re running out of landfill sites.

We reduce packaging and use compostable alternatives, and help you buy food in smaller quantities.

We also don’t throw away any food that can be eaten.

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  • large_hiSbeWay_choosereal
choose real

for happy bodies

It’s healthier and better value to buy fresh food instead of mass produced products with ingredients lists that look like a chemistry lesson, and that take loads of energy to produce.

We sell proper food with healthy ingredients that avoid unnecessary or harmful additives.

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for a happy community

for happy growing

for a happy planet

for happy farmers

for happy animals

for happy seas

for a happy environment

for happy bodies

 
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buying hiSbe vouchers

you can help support hiSbe and at the same time save money on your shopping, by buying our vouchers online, or in the store.

Every £10 you spend buys you £12 off your shopping.

For £10 you’ll receive a sheet made up of 5 vouchers:
1 voucher worth £5 off when you spend £35,
2 vouchers worth £2.50 off when you spend £20
and 2 vouchers worth £1 off when you spend £10.

Before we started the refit of the store, we held a very successful crowd-funding campaign with Buzzbnk, where hundreds of people contributed to the cost of setting up the hiSbe store.

We raised over £30,000 and you can find out more about it here. We still have a limited amount of vouchers available from the campaign, so if you want to save money on your shopping you can buy them here.

How many sheets of discount vouchers do you want?

If you would like to lend hiSbe money please contact us at hello@hisbe.co.uk
for full details of returns, benefits and terms.

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contact

York Place Store:
20-21 York Place, Brighton, BN1 4GU
Get directions with Google Maps

01273 608028

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