Buck convention, break the mould, reinvent, challenge, transform, make good
normal, affordable, accessible, source
local, seasonal, ethical,
it, eat it, support independents, real producers, pay fairly, price fairly, be transparent, less hype, more truth, value our
and respect customers, farmers, suppliers,
, champion quality, health, provenance and service, create a real food community and put happiness before profits. Together we
transform the food industry. So eat your greens, smile at strangers and know this to be true: being a fully conscious shopper will make you popular, desirable
Written at our kitchen table next to our soap box.