how it Should be
Welcome to the Supermarket revolution!

About us

hiSbe Food is a different kind of supermarket!
We’re on a mission to break the mould, by putting customers, suppliers and employees first.

Why we’re different

hiSbe has a social enterprise business model that serves the interests of people and communities

Focusing on food

Making the good stuff more affordable

Honest information

So you always know what you're buying

Responsible sourcing

We care where our food comes from & how it's been made

Fair price promise

We promise to pay and charge what’s fair

No waste

Refusing to throw away food that can be eaten

Living wage

Paying above the Living Wage Foundation's living wage to all our staff

Trading fairly

Fair pay and terms for our suppliers so they can bring you their best

Using the hiSbe way

To choose only brands & suppliers who do things responsibly

That's how it Should be!

hiSbe runs on a social enterprise model that puts happiness before profits. Instead of maximising short-term profit, like big supermarkets, we pay and charge what’s fair. Employees get above the living wage, suppliers get a good deal and prices are set so customers pay a fair price for well-sourced goods. hiSbe sells everyday food, but not the big brands. We prioritise local products and work with suppliers and wholesalers who care about health, sustainability and trading fairly.

What we sell

At hiSbe, we prioritise small, local producers and brands that trade responsibly.
For you, this means a healthier, more ethical range of options.

Fruit & veg












the hisbe way

At hiSbe we think that putting happiness first is a route to a more fair, responsible and sustainable food industry.
So we consider the happiness of people, animals and the planet when it comes to sourcing our products.

Go local

For a happy community

Pick seasonal

For happy growing

Protect nature

For a happy planet

Support ethical

For happy farmers

Think Welfare

For happy animals

Save fish

For happy seas

Consider waste

For a happy environment

Choose real

For happy bodies

Meet the Team

These three run the business:

Amy Anslow


Ruth Anslow


Jack Simmonds


And these lot look after the York Place store:

Contact Us

Are you a potential supplier?

Please contact us at or send clearly marked samples directly to:

hiSbe, 20-21 York Place, Brighton, BN1 4GU.

We receive a great number of requests, unfortunately we can only get back in touch if we're interested in stocking your product!

Want to work with us?

Send your CV and a cover letter to letting us know why you're interested in hiSbe!

We often lack the time to respond to each email individually. Apologies in advance if you don't hear from us right away! We will keep your details on file for when we need to hire.