HISBE

WE ARE
YOUR LOCAL
SUPERMARKET.
WE’RE BREAKING
ALL THE RULES
AND REINVENTING
THE WAY
SUPERMARKETS
DO BUSINESS.

So if you’re in the neighbourhood,
come in and feel our tomatoes.

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We
are
right
here

Map
20-21 York Place
Brighton, BN1 4GU

Open
Every Day
9am – 10pm

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LET’S
IGNITE A
REVOLUTION

Buck convention, break the mould, reinvent, challenge, transform, make good FOOD normal, affordable, accessible, source LOCAL, SEASONAL, ETHICAL, sustainable, don’t WASTE it, eat it, support independents, real producers, pay fairly, price fairly, be transparent, less hype, more truth, value our PEOPLE and respect customers, farmers, suppliers, ANIMALS and the PLANET, champion quality, health, provenance and service, create a real food community and put happiness before profits. Together we will transform the food industry. So eat your greens, smile at strangers and know this to be true: being a fully conscious shopper will make you popular, desirable and very attractive.

How it should be

Written at our kitchen table next to the soap box.

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Walk
this
way

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About
Us

HISBE stands for How It Should Be. We’re not a health food shop. We’re not an exclusively vegan or vegetarian food shop. We’re a regular supermarket – operating how it should be. And we want to transform the food industry by challenging the way big supermarkets do business.

more?

Next time you go shopping, demand more change.

– Dame Anita Roddick

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Ask
us
any
-thing

Or just say hello