More about the team

HISBE stands for How It Should Be. We’re not a health food shop. We’re not an exclusively vegan or vegetarian food shop. We're a regular supermarket – operating how it should be. And we want to transform the food industry by challenging the way big supermarkets do business.

We won’t bombard you with hundreds of products all owned by a handful of giant corporations. Call us rebellious, but how many versions of the same cornflake, porridge oat, loo roll and baked bean do we need? It’s all profit, popcorn and propaganda.

Instead, we offer a range of everyday groceries thoughtfully sourced from small, local producers and brands that trade responsibly, fairly and sustainably.

For you, this means healthier and more ethical options. For our suppliers, it means a fair price for quality products. And for us, it means we can show the big supermarkets How It Should Be.

So if you care about where your food comes from, then shop with us. Vote with your cash. Protest with your plastic. And let’s become a force for good in food and farming.

Anita Roddick

Next time you go
shopping, demand
more change.

- Dame Anita Roddick


We’re more than a normal business. We’re a social enterprise. A Community Interest Company (CIC) doing business for good. Business beyond profits we call it. And we have three bottoms.


we're a friendly
bunch and we really
know our onions