More and more people are becoming interested in buying British-grown food and local food from near where they live (“local” is normally defined as being within a 30 mile radius, or within the same county).
We’ve researched this and talked to many people about the subject and found that these are the main reasons why people say they want British-grown and local food:-
* it’s fresher because it hasn’t had far to come
* it tastes better and it’s healthier
* it’s better quality because British food quality standards are high
* it cuts out needless food miles by truck, ship or plane
* they like to meet the producers / farmers or at least know which farm it’s from
* it’s cheaper because there’s no extra charge for packaging, shipping or airfreighting
* it’s cheaper when you buy it direct because there’s no supermarket middlemen
* there’s less likely to be pesticides & GMO used in production
* it keeps money in the British economy
* it feels like you’re supporting the community
It seems to us to that a lot of this comes down to Trust: people want to trust the food is good and that the producers have done the right thing with their food.
The problem is that British-grown and local fresh food is often not available in big stores. Supermarkets tend to buy fresh food in very large quantities from the global market so they can pay the cheapest possible prices for it.
So, if you are interested in buying British-grown and local food, you may want to look at alternatives. Over the last few years we’ve seen an explosion of local food directories appearing on line. They allow you to find the local food producers, retailers and home delivery schemes in your area.
These are a great place to start so we’ve put them here in one place for you!
Just click on the logos.
Do you have any recommendations to help people find British-grown or local food?