hiSbe Video Journal 2

Posted on 29 Mar 2011 in Video Journal | 14 comments

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how it Should be; People BEFORE Profit Driving directions .

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14 comments

  1. Galia Orme / March 30th, 2011 13:55

    I’d improve supermarkets by ensuring they genuinely source locally and help support small businesses. Have clear labels and signs about local and ethically sourced products and encourage and actively promote more awareness of fair trade practices.

    Reply

    • Ruth / March 30th, 2011 14:08

      Thanks for your comments Galia.
      We are going to gather people’s feedback next week and look into the themes that come up :-)

      Reply

  2. Joe / March 31st, 2011 9:54

    If I could improve one thing about supermarkets it would be…. to encourage seasonal eating/food from the UK and perhaps a little less fussy about the ‘perfect’ size/shape of fruit and veg.

    Reply

    • Ruth / March 31st, 2011 14:37

      Thanks Joe… big up the knobbly veggies!

      Reply

  3. Sam Zubaidi / March 31st, 2011 19:12

    ……to have a story attached to each item sold in them. I want to know who made it, how much they were paid, if they like their work etc. The connection between the item and consumer needs to be re-built!

    Reply

    • Ruth / April 1st, 2011 8:02

      Thanks Sam, I like the idea of “building the connection” between people and food back up again. Are there any companies out there you think do a good job of this?

      Reply

      • Sam Zubaidi / April 2nd, 2011 17:33

        No, not that I know of, so hopefully you ladies will be the pioneers!

        Reply

  4. Chris Ward / March 31st, 2011 19:13

    Hi Girls,

    I’d get them to publish KPIs in-store related to packaging reduction targets, and other relevant waste reduction measurements. I’d also ask them to commit to distributing non-saleable goods to charitable causes. (But now I’m getting greedy ‘cos that’s two things I’d change.)

    Reply

    • Ruth / April 1st, 2011 8:02

      Thanks Chris, it ain’t greedy… don’t ask don’t get!!

      Reply

  5. SEVERINE LEE / March 31st, 2011 21:18

    where food comes from. I want to know where It cones from and how it was transported. Such as £3.99/kg ‘bananas. Grown and shipped from Kenya, fair trade farm ‘bananalicious’ to the uk by plane ( add a little cartoon to catch people’s attention)
    I would by them maybe twice a month (not in season or from England but fair trade)

    Imagine: £0.89 for 24 eggs
    Battery farm eggs from Ukraine shipped to the uk by plane.
    I wouldn’t buy them. Less rhan 8p an egg and it came from so far away? Someone is getting ripped off!

    How about: ‘£3.99 6 sausages – British raised and slaughtered pig from Cumbria. Shipped by lorry.
    I would buy (if I ate meat) but once a week because too much meat is bad for you.

    It’s just an example. I want to know everything about what I eat!…

    Reply

    • Ruth / April 1st, 2011 8:08

      Thanks Severine, where would you expect to find this info? In the supermarket itself? On a website? On the packaging? What do you think would work best?

      Reply

  6. Justine Twemlow / April 7th, 2011 21:19

    I currently live in New Zealand. But I believe the message HiSbe offers should be a world wide concern. Because of our remoteness to most of the rest of the world New Zealand supermarkets do source a lot of fresh fruit and veg from New Zealand especailly if it is in season but not all.

    What I would like to see changed withing supermarkets is local food produced is often seen overseas much cheaper than in our own country. Butter, Milk and lamb is sold to overseas markets but in our own market where the cost of freight is less we seem to pay far more. Producers say it is economy of scale but I say look after your own first!

    Reply

    • Ruth / April 7th, 2011 21:46

      Thanks Justine, it’s great to have your thoughts. That’s an interesting perspective on price that many of us just don’t see… somehow they are getting away with it because there’s not much competition from imported food!

      Reply

  7. Paul / May 15th, 2011 20:19

    Response to video 2:

    …making them choose local suppliers before importing; if importing at all.

    Reply

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