The true price of fish

Posted on 18 Aug 2011 in Save Fish | 0 comments

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Today the food industry gets away with some pretty irresponsible and wasteful practises. Take fishing, for example.

Bluefish tuna fishing in Japan

Half of the fish caught in the North Sea is thrown back into the water, 88% of Europe’s fish stocks are overfished or depleted and tuna is under threat of extinction. It’s all because big corporations and international agricultural policies promote over-fishing and waste.

They’re driven to make fishing as cheap as possible, but they ignore the hidden costs, such as the extinction of some fish types and irreversible environmental damage.

The good news is we shoppers have the power to change the industry’s ways and, if you want to help Save Fish, the best two things you can do are:-

1. Add your voice to the big campaigns fighting for sustainable fishing and spread the word to your friends and contacts: Hugh’s Fish Fight and WWF’s More Fish.

2. Buy fish from healthy, responsibly-managed sources that’s caught or farmed in ways which minimise damage to the marine environment.

The first one is easy: nowadays it takes just a few words and clicks on your computer for your voice to be heard! The second one is harder: you need the information to hand when you’re in a shop or a restaurant. That’s why we are loving this new mobile phone app from Hugh’s Fish Fight.

It’s free, easy to use and shows the Marine Conservation Society’s lists of Fish to Eat and Fish to Avoid with illustrations, tips and videos. It also includes Fish2Fork’s guide to fish restaurants that have sustainable sourcing policies.

We can all do our bit to make the food system more fair and sustainable and that’s why Save Fish is one of hiSbe‘s 8 Everyday Choices.


Royalty-free stock photo from

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