pilot store

We opened the pilot store for our independent supermarket chain in Brighton in December 2013.

hiSbe stands for “how it should be” and we’re reinventing the way supermarkets do business, because it’s time to stand up for fair, responsible and sustainable trading.

It’s about standing up for “how it Should be” in the food industry.

fruit & veg

Most supermarkets import huge volumes of fruit and veg all year round. We prioritise local, seasonal and British from producers who work with nature, not against it.
The hiSbe Way
Saving on unnecessary food miles, resources and use of chemicals.
Supporting small local and British producers.
Making the most of what grows in its natural season.
For you this means…
A variety of fresh and naturally tasty produce that’s sourced with people and planet in mind.

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dairy

British dairy farmers are regularly forced to accept unfair prices for their milk. We support responsible brands and small dairy farmers and give them a fair price.
The hiSbe way
Enabling animals to be raised in good living conditions.
Ensuring farmers are not forced to over-milk the animals.
Helping British dairy farmers stay in business.
For you this means…
Nutritious dairy products from healthy animals and happier farmers.

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meat

Most of the meat sold in supermarkets comes from factory farms here or abroad. Our meat comes directly from small, responsible family farms in Sussex.
The hiSbe way
Making sure animals are reared in conditions where they can live naturally.
Avoiding growth hormones and unnecessary drugs.
Refusing meat that is dyed or bulked out with water, additives or bits of other animals.
For you this means…
Fresh high-quality meat that looks and tastes how it should.

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bread

Our bread is handmade by local bakers in Brighton and Hove and gets delivered to the store fresh every day. We offer gluten free, spelt, sourdough and rye bread, as well as white and wholemeal sliced and whole.

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fish

Many supermarkets sell species from overfished stocks and industrial scale fish farms. We only buy fish that are not on the MSC “fish to avoid list” and are completely traceable.
the hiSbe way
Protecting the health of our oceans and the future supply of fish.
Choosing healthy, natural fresh fish that hasn’t been dyed or fed unnecessary chemicals.
Reducing the harmful impact of industrial fishing on the marine environment.
For you this means…
A selection of natural fresh fish that supports healthy seas.

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groceries

Big supermarkets don’t mind selling unhealthy or unethical food, as long as it makes money. We choose products from suppliers who show respect for people‘s health and welfare.
The hiSbe way
Giving exposure to smaller, more responsible brands.
Using wholesalers recognised for their ethical policies or run as worker co-operatives.
Prioritising products made with real ingredients.
For you this means…
A select range of everyday groceries made up of more healthy and ethical options.

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dispensers

Supermarkets waste thousands of tons of food and packaging every day.
We offer a range of good quality dry food by weight to avoid waste.
The hiSbe way
Reducing the amount of food that is thrown away.
Preventing packaging from going to landfill.
Encouraging people to re-use containers they already have.
For you this means…
A way to buy as little as you need or as much as you want – and save money.

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free-from

We sell many gluten-free, wheat free and dairy free products for people who have food intolerances and, increasingly, for customers who don’t have the allergy issues, but just want to try some of these alternatives because they taste so good!

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drinks

You’ll find only the more healthy and ethical juices and fizzy drinks brands in our store. Our beers are also responsibly sourced, mostly from local and UK breweries and we have recently brought in our very own hiSbe beer, made by Turners Brewery just 14 miles from the store! For our wines we prioritise organic, fairtrade and sulphur-free brands.

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household

We stock cleaning and toiletries brands that are the best in their field for being planet-friendly and responsible.

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frozen

We carry healthier brands of frozen food than you would normally find in the big supermarkets, with products for both meat eaters and vegetarians, including ready meals, fruit and veg, pies, pastry, burgers, sausages, meat and fish.

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coffee bar

We are proud to have partnered with fairtrade and direct trade champions Cafedirect to bring you the hiSbe Coffee Bar! We do a great line in warm welcomes, hot and cold drinks and food made by local producers. When you buy food and drink in the Coffee Bar you’re helping us to keep the prices low on the food in the supermarket.

We do some great grab-and-go food for snack-time and lunch-time in our takeaway Coffee Bar! Our sandwiches, scotch eggs, cous cous pots, cakes, brownies, tarts and flapjacks are all handmade by local suppliers in Brighton and Hove.

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fruit & veg

dairy

meat

bread

fish

groceries

dispensers

free-from

drinks

household

frozen

coffee bar

hiSbe Food is an independent supermarket that is founded on a social enterprise model that puts happiness before profits. Because every time people buy food and groceries, they’re voting for what they want to see more of. So when our customers shop at hiSbe, they’re voting for how a supermarket should be – and we’re using their money for good; to spread our principles of fair, responsible and sustainable trading.