Every day we make choices about how we spend our money: this one, or that one? what’s the difference? which is better?, and of course – which is cheaper?
But the thing is, when it comes to cost – particularly in food, the price doesn’t always reflect the true cost.
On top of that, shouldn’t we know where our money’s going when we pay for stuff? What does the company do with it’s profits, what other activities does it invest in?
These days our till receipt is as important as our vote; when we make a choice to buy something we are giving our money – and therefore our support – to whatever that organisation does, and however they behave.
The Ethical Company Organisation gathers loads of information about products and brands and uses a clear scoring system so we can see how “good” they are.
They show whether our friendly family brands quietly invest in things like nuclear power, GM or the sale of weapons, or if they care about the welfare of people they work with, or if they get involved with political backscratching. Things we should know about if we’re the ones giving them the money.
They publish their findings in smart tables in The Good Shopping Guide, and now they’ve got a neat app that helps too – see their website for a good video that tells you all about it.
We’re also loving this new project Price Pie, which finds clear ways of showing us where our money goes, and helps companies be more honest and open about how they operate.
Do you think companies should be more transparent about what they get up to and how they treat people, animals and the planet? Do you think we should be allowed to make our own choices based on fact?