WE ARE
YOUR LOCAL
SUPERMARKET.
WE’RE BREAKING
ALL THE RULES
AND REINVENTING
THE WAY
SUPERMARKETS
DO BUSINESS.

So if you’re in the neighbourhood,
come in and feel our tomatoes.

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our Brighton Store

Map
20-21 York Place
Brighton, BN1 4GU

Our dream is to shake up the food industry

and it all starts with creating a local chain of stores in Sussex. This year we are very excited to be opening our second shop, on Portland Road in Worthing. You can follow our progress on the new store refit and launch over on Facebook, Instagram and Twitter.

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LET’S
IGNITE A
REVOLUTION

Buck convention, break the mould, reinvent, challenge, transform, make good FOOD normal, affordable, accessible, source LOCAL, SEASONAL, ETHICAL, sustainable, don’t WASTE it, eat it, support independents, real producers, pay fairly, price fairly, be transparent, less hype, more truth, value our PEOPLE and respect customers, farmers, suppliers, ANIMALS and the PLANET, champion quality, health, provenance and service, create a real food community and put happiness before profits. Together we will transform the food industry. So eat your greens, smile at strangers and know this to be true: being a fully conscious shopper will make you popular, desirable and very attractive.

How it should be

Written at our kitchen table next to the soap box.

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Come to HISBE Bootcamp

We know we can’t transform the food industry on our own. So, to all you people out there creating your own REBEL SHOPS and FOOD BRANDS, we want to help you to follow in our footsteps. We’ve been on quite a journey over the last nine years and have learned so much that we can share with you.

Get The Support you Need

We offer curated talks, events and bespoke consultancy packages delivered to you by our founding team to equip you to get going, start up and grow your food business.

Sign up here to find out more or email bootcamp@hisbe.co.uk

Upcoming Events

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HISBE FOR HIRE

We get a lot of requests for help and information from other food businesses, think tanks and brands, so we decided to start hiring out our time and our brainpower. We enjoy supporting other organisations and their money goes back into HISBE Food, to help us expand our work.

Feel free to contact us if you could use a bit of  HISBE vision at one of your evens, or you want to work together on sustainability, social enterprise or the food industry. We are happy to deliver presentations, participate in discussions, lead workshops and offer consultancy.

Talks / Discussions / consultancy

Click on the logos below to see the HISBE team in action.

HISBE

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Walk
this
way

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About
Us

HISBE stands for How It Should Be. We’re not a health food shop. We’re not an exclusively vegan or vegetarian food shop. We’re a regular supermarket – operating how it should be. And we want to transform the food industry by challenging the way big supermarkets do business.

more?

Next time you go shopping, demand more change.

– Dame Anita Roddick

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Ask
us
any
-thing

Or just say hello