HISBE 
STANDS FOR
HOW IT SHOULD BE.
WE’RE TURNING
GROCERY SHOPPING
INTO A MARCH
TOWARDS CHANGE.

A place where values matter and
every purchase makes a difference.

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Our Brighton Store

Map
20-21 York Place
Brighton, BN1 4GU

Mon-Sun 9.00am-8.00pm.

Telephone: 01273 608028

 

Our Worthing Store

Map
38-42 PORTLAND ROAD
WORTHING, BN11 1QN

Mon-Sat 9.30am-5.30pm,

Sun 10.00am-5.00pm.

Telephone: 01903 520067

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LET’S
IGNITE A
REVOLUTION

Buck convention, break the mould, reinvent, challenge, transform, make good FOOD normal, affordable, accessible, source LOCAL, SEASONAL, ETHICAL, sustainable, don’t WASTE it, eat it, support independents, real producers, pay fairly, price fairly, be transparent, less hype, more truth, value our PEOPLE and respect customers, farmers, suppliers, ANIMALS and the PLANET, champion quality, health, provenance and service, create a real food community and put happiness before profits. Together we will transform the food industry. So eat your greens, smile at strangers and know this to be true: being a fully conscious shopper will make you popular, desirable and very attractive.

How it should be

Written at our kitchen table next to the soap box.

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About
Us

HISBE stands for How It Should Be. We’re not a health food shop. We’re not an exclusively vegan or vegetarian food shop. We’re a regular supermarket – operating how it should be. And we want to transform the food industry by challenging the way big supermarkets do business.

more?

Next time you go shopping, demand more change.

– Dame Anita Roddick

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get in touch

Got an awesome product we should know about? Email us at newsupplier@hisbe.co.uk to tell us about your product, and how it’s a great fit for HISBE.

Interested in working for HISBE? Please send your CV and an introduction to recruitment@hisbe.co.uk.

Are you a customer wanting to get in touch? Ask us anything at hello@hisbe.co.uk.