The Founders

  • Amy Anslow

  • Ruth Anslow

  • Jack Simmonds


Sisters Ruth and Amy Anslow started HISBE in 2010, with a vision to reinvent the way  supermarkets do business, in order to transform the food industry. They were joined in 2013 by Jack Simmonds.

Together, they reimagined the way supermarkets do business and created an alternative business model for sustainable food and farming.

‘The HISBE Way’ supports local produce, small farms and fair pay – and reduces food waste, packaging waste and carbon emissions.