Viya is one of the biggest stars on Alibaba’s digital clothing marketplace Taobao, where influencers try to sell items to viewers on live streams.

According to the Daily Mail, the 36-year-old had over 80 million followers on Taobao and 18 million on Weibo.

Who is Viya: the Chinese influencer who has been fined $210M for tax evasion?

Viya, whose real name is Huang Wei, has been ordered to pay 1.34 billion yuan in back taxes, late fees and fines, the State Taxation Administration said Monday in a statement on its website.

She avoided taxes totalling 643 million yuan by concealing personal income and making false declarations in 2019 and 2020, the statement added.

The fine is the biggest yet for online salespeople like Viya, who each night compete to convince shoppers to spend millions of dollars on items such as cosmetics, appliances and clothing.

What is Viya’s Instagram?

Viya’s social media accounts have been deleted by China including Instagram.

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